Sans Normal Kurul 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'SK Reykjavik' by Salih Kizilkaya, and 'Espial' by VP Creative Shop (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, product ui, sporty, tech, dynamic, confident, modern, impact, momentum, modernity, clarity, oblique, geometric, round, clean, compact.
This is a heavy, oblique sans with smooth, rounded construction and consistently low stroke modulation. Letterforms lean forward with a pronounced slant, while counters stay open and circular, giving the design a geometric backbone. Terminals are clean and mostly sheared to match the italic angle, producing crisp endings on strokes in letters like E, F, and T. Uppercase proportions feel wide and stable, while the lowercase is compact with sturdy bowls and a simple, single-storey a and g; numerals are similarly solid and rounded, with a clean, modern 0 and a curved 2 and 3.
It performs best in display roles where its weight and slant can carry impact—headlines, brand marks, packaging, and promotional graphics. The clean geometry and consistent rhythm also suit short UI labels and product messaging, especially where a dynamic, forward-leaning tone is desired.
The overall tone is energetic and assertive, with a forward-leaning posture that reads as fast and contemporary. Its rounded geometry keeps the voice friendly rather than aggressive, making it feel sporty and tech-adjacent at the same time. The bold presence and tight rhythm give it a confident, headline-driven character.
The font appears designed to deliver a modern, energetic sans voice by combining geometric roundness with a strong oblique stance. It aims for high visual impact with simple, robust forms that stay readable at larger sizes and in punchy copy settings.
Spacing appears even and purposeful, and the italic angle is uniform across cases and figures, which helps maintain a cohesive texture in paragraphs. The design prioritizes strong silhouettes and legibility through generous counters rather than fine detail.