Sans Other Budan 12 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, kids media, playful, quirky, friendly, casual, handmade, add personality, youth appeal, informality, display impact, rounded, bouncy, chunky, soft corners, cartoonish.
A chunky, rounded sans with softly tapered terminals and subtly uneven stroke geometry that mimics hand-cut or marker-made letterforms. Curves are full and open, counters are generous, and many strokes end in wedge-like tips that create a gentle forward energy without true italics. Proportions vary from glyph to glyph, giving the alphabet a lively, slightly irregular rhythm; round letters stay wide and buoyant while straighter forms lean on simplified, blocky construction. Numerals follow the same approach, with broad bowls and compact joints that keep the set visually cohesive at display sizes.
Best suited to headlines and short-form display typography where a playful voice is desired, such as posters, packaging, logos, and brand marks with a casual or youth-oriented tone. It can also work for pull quotes or section headers in editorial layouts, especially when paired with a calmer text face for body copy.
The overall tone is upbeat and informal, with a whimsical, cartoon-like friendliness. Its slight irregularity reads as approachable and human rather than rigidly engineered, making text feel energetic and conversational.
The design appears intended to deliver a distinctive, friendly display sans that feels hand-made and energetic, prioritizing character and immediacy over strict geometric regularity. The consistent chunky weight and soft corners suggest it was drawn to remain legible and impactful while maintaining a whimsical, informal personality.
Because of the active silhouettes and uneven rhythm, the face reads strongest when given room—larger sizes, shorter lines, and clear spacing—where the distinctive shapes can carry personality without crowding.