Sans Normal Okkum 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma, 'Cyntho Next' by Mint Type, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, assertive, straightforward, impact, clarity, simplicity, prominence, modernity, geometric, blocky, clean, sturdy, rounded.
A heavy, geometric sans with generous proportions and smoothly rounded curves. Strokes are largely uniform, with clean terminals and compact counters that stay readable at display sizes. The rhythm is steady and even, combining circular bowls with straight-sided construction for a modern, structured look.
Well suited to headlines, posters, packaging, and brand marks where a strong, modern presence is needed. It also works for short UI labels, signage, and social graphics when set with comfortable spacing, though the dense weight is best reserved for display and emphasis rather than long body text.
This typeface feels confident and contemporary, with a sturdy, no-nonsense tone. Its friendly roundness keeps it approachable, while the heavy weight adds a sense of authority suited to bold statements and clear emphasis.
The design appears intended to deliver strong visual impact with straightforward letterforms that read quickly. Its geometry and consistent stroke behavior suggest a focus on clarity and a contemporary, brand-ready voice rather than ornament or calligraphic nuance.
The figures and capitals share the same solid, rounded construction, giving mixed text a cohesive, unified color. Curves are notably smooth and circular, while joins and diagonals remain crisp, reinforcing a geometric, contemporary feel.