Sans Normal Ammop 18 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, neutral, friendly, utilitarian, versatility, clarity, modernization, accessibility, geometric, rounded, open apertures, uniform strokes, high legibility.
A clean sans with geometric underpinnings and smoothly rounded curves. Strokes are largely uniform, with crisp terminals and a steady, even rhythm across the alphabet. The lowercase shows a tall x-height and compact extenders, while counters are generous and mostly circular/oval, helping keep forms open in text. The uppercase is straightforward and broad-shouldered, and the numerals follow the same simple, sturdy construction, emphasizing clarity over ornament.
Well-suited to interface typography, product and corporate branding, and wayfinding where quick recognition matters. The even texture and open shapes also work for short editorial passages and prominent headlines, especially when a neutral, modern voice is desired.
The overall tone is contemporary and matter-of-fact, with a friendly softness coming from the round forms and open counters. It reads as confident and practical rather than expressive, making it feel at home in everyday communication and product contexts.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric, rounded construction aims to deliver a dependable typographic voice that can adapt to many contexts without drawing attention to itself.
Letterforms lean on simple geometry with minimal stylization; joins and curves are kept smooth, and diagonals (like in A, V, W, X, Y) feel stable and consistent with the rest of the design. The sample text maintains an even color and clear word shapes, suggesting a focus on readability and general-purpose use.