Sans Normal Tobir 12 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, classical, refined, dramatic, elegance, impact, editorial voice, premium branding, modern classic, high-contrast, sculptural, crisp, calligraphic, display-oriented.
A high-contrast roman with crisp, hairline horizontals and thickened verticals that create a sharp, polished rhythm. Curves are smooth and generously rounded, while terminals tend toward tapered, wedge-like finishes that read as subtly calligraphic. Uppercase forms feel stately and open, with wide bowls (notably in C, G, O, Q) and clean, straight-sided construction in E/F/H. The lowercase keeps a sturdy, readable skeleton with rounded joins and pronounced contrast; the numerals follow the same sleek logic, mixing fine hairlines with bold strokes for an elegant, print-like texture.
Best suited for headlines, subheads, and prominent typographic moments where contrast and elegance are assets. It works well for magazine design, luxury branding, beauty and lifestyle packaging, and posters that benefit from a refined, high-impact voice.
The overall tone is editorial and luxurious, evoking fashion mastheads and high-end publishing. Its dramatic contrast and refined finishing give it a formal, classical presence, while the smooth geometry keeps it contemporary rather than ornate.
The design appears aimed at delivering a modern, high-contrast editorial look—combining classic roman proportions with sharp, contemporary crispness for sophisticated display typography.
In text, the thin strokes and sharp joins create a shimmering light-dark pattern that becomes most expressive at larger sizes. Curved letters (S, a, e, g) emphasize the font’s sculptural contrast, and punctuation and dots appear small and crisp, reinforcing a precise, carefully cut impression.