Sans Normal Lubur 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Realgar' by Emtype Foundry; 'Helvetica Now' by Monotype; and 'Neue Campton', 'Neue Faktum', and 'Neue Galano' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, assertive, playful, modern, impact, speed, modernity, approachability, display, oblique, geometric, rounded, chunky, compact.
A heavy, oblique sans with broad proportions and compact counters. Strokes are monolinear and strongly rounded at joins, producing smooth, geometric bowls and consistent curves across letters and figures. Terminals tend to feel cut on an angle, reinforcing the forward slant, while the overall spacing stays fairly tight for such a large weight, creating dense, high-impact word shapes.
Best suited to short, bold applications such as headlines, hero text, posters, and brand marks where the dense shapes and strong slant can carry the design. It can also work well on packaging and in sports-leaning or action-oriented graphics, where a sense of motion and weight is desirable.
The font projects speed and momentum through its pronounced slant and solid, uninterrupted stroke mass. Its rounded construction keeps the tone friendly rather than aggressive, lending an upbeat, contemporary energy that reads as confident and attention-grabbing.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, adding forward motion through a consistent oblique angle. Its rounded forms and tight, weighty construction suggest a focus on energetic display typography that remains approachable and modern.
Round letters and numerals stay notably full, with small interior apertures that emphasize mass and presence. The slant is consistent across uppercase, lowercase, and figures, giving lines of text a cohesive, directional rhythm.