Sans Normal Biley 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, neutral, modern, friendly, functional, everyday readability, systematic clarity, versatile branding, modern utility, geometric, rounded, open apertures, even rhythm, clear counters.
This sans serif shows crisp, monolinear construction with rounded curves and largely geometric underlying shapes. Strokes are evenly weighted with smooth joins and minimal modulation, producing a stable texture in both all-caps and mixed-case settings. Counters are generous and cleanly drawn, with open apertures in letters like c, e, and s that help maintain clarity. Proportions feel balanced rather than condensed or extended, and the lowercase features straightforward forms with simple terminals and a conventional, highly legible structure.
It suits interface copy and product experiences where a clean, unobtrusive voice is needed, while remaining strong enough for headings and brand systems. The even rhythm and open counters also make it a solid choice for signage, informational graphics, and presentation typography.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry and even color lend a calm, approachable feel that reads as practical and modern without looking rigid.
The design appears intended as a general-purpose, modern sans that stays out of the way while delivering consistent legibility. Its restrained geometry and minimal detailing suggest a focus on versatility across both display and text applications.
Numerals follow the same clean, monolinear logic, with rounded forms (notably 0, 8, 9) and simple, sturdy straight-stroke figures (1, 4, 7). The sample text shows consistent spacing and an even typographic “gray,” suggesting the design is aimed at reliable readability across longer passages as well as display sizing.