Slab Unbracketed Atgek 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Cholla' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, industrial, technical, utilitarian, retro, sturdy emphasis, forward motion, industrial tone, display impact, slab serif, square terminals, unbracketed serifs, slanted, crisp.
This typeface is a slanted slab serif with sturdy, unbracketed serifs and square terminals throughout. Strokes are fairly even, giving it a low-contrast, engineered feel, while the italic angle adds forward motion and a tight, rhythmic texture in text. Counters are compact and the joins are clean and firm, with a slightly mechanical geometry in curves and rounded letters. The numerals and capitals keep a consistent, disciplined structure that reads as robust and workmanlike rather than delicate.
It works especially well for headlines, posters, and branding where a strong, engineered italic is desirable. The sturdy slabs and compact rhythm also suit packaging and editorial callouts, labels, and short emphatic passages that benefit from a bold, utilitarian tone.
The overall tone feels industrial and pragmatic, with a vintage drafting or typewriter-adjacent flavor. Its italic slant makes it feel active and directive, lending an assertive voice that suits functional messaging as well as stylized retro applications.
The design appears intended to blend the sturdiness of slab serifs with the energy of an italic, producing a forceful, practical style that remains legible while projecting an industrial, no-nonsense character.
In the sample text, the slab serifs and firm terminals create a strong baseline and a pronounced horizontal emphasis, helping lines hold together visually at display sizes. The slant and squared detailing can make the texture feel busy at smaller sizes, especially in dense passages, but it maintains a confident, cohesive presence.