Slab Unbracketed Alrom 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cholla' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, sporty, industrial, confident, retro, energetic, impact, momentum, ruggedness, branding, legibility, blocky, compact, square serif, oblique, high-impact.
A heavy, oblique slab-serif with blocky construction and square, unbracketed terminals. Strokes stay largely even, with firm horizontals and pronounced slab feet that create a strong baseline. Counters are relatively tight and the overall texture is dense, with slightly condensed proportions in many glyphs and a forward-leaning rhythm. Numerals and capitals read as sturdy and engineered, while the lowercase maintains a straightforward, utilitarian structure with consistent, squared-off finishing.
Best suited to display typography where impact and momentum matter—headlines, posters, sports or motorsport-style branding, labels, and attention-grabbing signage. It can work for short bursts of text in editorial callouts, but its dense color and tight counters suggest using generous size and spacing for optimal clarity.
The tone is assertive and energetic, combining a mechanical, industrial sturdiness with a sporty, headline-driven slant. It feels punchy and purposeful rather than delicate, evoking vintage athletic branding and hard-working signage aesthetics.
The design appears intended to deliver a robust, forward-leaning slab-serif voice with strong baseline anchoring and high visual punch, prioritizing presence and durability over refinement.
The slant and chunky serifs create strong directional flow in lines of text, and the compact interior spaces give the face a solid “inked-in” presence at display sizes. The forms favor straight edges and squared curves, emphasizing a rugged, constructed look.