Sans Superellipse Lokay 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Masifa Rounded' by Hurufatfont (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, badges, punchy, confident, retro, playful, poster-like, high impact, space saving, branding, display clarity, friendly geometry, rounded corners, condensed, compact, blocky, softened.
A compact, heavy sans with softened, superellipse-like curves and squared-off terminals. Strokes stay robust and even, with rounded corners throughout that keep the dense forms from feeling sharp. The proportions are condensed and vertically emphatic, with tight internal counters and a sturdy baseline rhythm. Curved letters (C, O, S) read as rounded rectangles, while straight-sided forms (E, F, H, N) feel architectural and uniform; the lowercase keeps the same chunky construction with a simple, single-storey a and g.
Best suited to attention-grabbing display settings such as posters, headlines, packaging, badges, and bold brand marks where compact width helps fit more characters per line. It can also work for short subheads and callouts, but the dense counters make it less ideal for long-form text at small sizes.
The overall tone is bold and friendly, projecting a straightforward, no-nonsense voice with a touch of retro display energy. Its softened geometry makes it feel approachable and playful while still reading as strong and assertive.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a friendly, modern-geometric feel. By combining condensed proportions with rounded-rectangle construction, it aims for a distinctive display voice that stays clean and highly legible in big sizes.
The narrow set and heavy weight create a high ink-density texture, so spacing and line breaks become part of the look. The geometric rounding is consistent across caps, lowercase, and figures, giving the font a cohesive, logo-ready personality.