Sans Normal Nulag 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Canava Grotesk' by Arodora Type, 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Campton' and 'Galano Grotesque' by René Bieder, and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, punchy, impact, approachability, display clarity, brand voice, rounded, blocky, geometric, compact, soft.
A heavy, rounded sans with a geometric backbone and softened corners. Strokes are consistently thick and even, with generous curves in bowls and counters that keep forms open despite the weight. Capitals are broad and steady, while the lowercase is sturdy and compact with simple, mostly single-storey constructions and minimal modulation. Terminals are clean and blunt, giving the letters a solid, poster-like silhouette and an even rhythm in continuous text.
Best suited to large sizes where its thick, rounded forms can deliver strong impact—headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage where immediate legibility and a friendly tone are priorities, rather than long-form reading.
The overall tone is bold and approachable, combining a friendly roundness with a confident, attention-grabbing presence. Its chunky shapes and smooth curves lend a slightly retro, pop-graphic feel that reads as upbeat rather than formal.
The design appears intended to provide a modern, geometric sans with maximum visual weight and a softened, approachable character. It prioritizes strong silhouettes and consistent stroke color for display use, while keeping counters open enough to remain readable in short text settings.
Round letters (like O, C, G) emphasize circular geometry, while angled joins in forms like V, W, and K add crispness to the otherwise soft system. Numerals share the same stout, display-forward build, keeping a consistent color and weight across mixed text.