Print Utrav 3 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, book covers, playful, folksy, storybook, rustic, handmade, handcrafted feel, friendly display, rustic charm, informal voice, chunky, curvy, lively, quirky, soft terminals.
A compact, heavy display face with hand-drawn irregularity and softly flared, brush-like terminals. Strokes are thick and rounded with gentle modulation, creating a slightly uneven rhythm that feels intentionally organic rather than mechanical. Counters tend to be small and rounded, while curves show a mild wobble and occasional asymmetry that reinforces a drawn-by-hand look. The lowercase is simple and legible with a straightforward, single-storey construction where applicable, and the numerals share the same chunky, slightly pinched shapes and curved ends.
Best suited to short, attention-getting settings such as headlines, posters, event flyers, storefront-style signage, and packaging. It also fits titles for children’s content, craft brands, and editorial display moments where a friendly handmade feel is desired, rather than long-form reading.
The overall tone is warm, approachable, and a bit mischievous—like signage or lettering made with a marker or brush for a local shop. Its quirky proportions and lively curves give it a friendly, informal voice that reads as human and handcrafted.
The design appears intended to capture the immediacy of hand-lettered print—bold, compact forms with softened edges and subtle inconsistencies that communicate personality. It prioritizes charm and presence over strict geometric regularity, aiming for an expressive, human-made impression in display typography.
In text, the dark color and compact shapes create a strong silhouette that holds together well at larger sizes. The design’s irregular stroke endings and varying interior spaces add charm but can visually thicken in dense settings, making it most comfortable when given room through generous leading or spacing.