Sans Normal Salug 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, posters, children’s, social media, friendly, hand-drawn, casual, playful, approachable, space-saving, informality, approachability, everyday readability, rounded, monoline, soft terminals, condensed, quirky.
A condensed, monoline sans with softly rounded curves and subtly irregular, hand-drawn stroke behavior. The letterforms are upright and clean, with simple geometric construction tempered by slight wobble in verticals and joins that keeps the rhythm informal. Terminals are mostly rounded or gently flattened, counters stay open, and proportions remain compact without feeling cramped, giving text a light, readable texture at small-to-medium sizes.
It suits short text where a friendly, compact voice is helpful—UI labels, app onboarding, captions, and small headline callouts. It also fits playful branding contexts such as packaging, event posters, educational materials, and social media graphics, where its narrow footprint can save space while staying legible.
The overall tone is warm and personable, with a casual, human touch that reads as friendly rather than strictly technical. Its gentle quirks and narrow stance add energy and charm, making it feel informal and approachable.
The design appears intended to deliver an easygoing sans that feels hand-rendered while remaining orderly enough for everyday layout. By combining condensed proportions with rounded, monoline forms and mild irregularity, it aims for a personable tone without sacrificing clarity.
Uppercase forms are straightforward and restrained, while lowercase introduces more personality through rounded bowls and compact apertures. Numerals follow the same simple, monoline logic and maintain consistent color in running text.