Sans Normal Salez 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s media, ui labels, friendly, playful, hand-drawn, casual, warm, approachability, informality, human touch, everyday readability, rounded, monoline, soft terminals, open counters, slightly irregular.
This is a rounded, monoline sans with soft, subtly tapered terminals and gently uneven stroke behavior that suggests a hand-drawn influence. Curves are dominant and smooth, with open apertures and generous counters that keep letterforms airy. Proportions are compact and tidy, with simple geometry and mild irregularities in joins and diagonals that add character without becoming noisy. Numerals follow the same relaxed, rounded construction and remain clear at text sizes.
It works well for branding systems that want an approachable voice, as well as packaging, posters, and short headlines where the friendly shapes can be seen. In interfaces, it can suit labels, navigation, and lightweight product copy where warmth matters more than strict neutrality.
The font reads as approachable and informal, with a lighthearted rhythm that feels friendly rather than rigid. Its slight organic wobble and softened shapes give it a conversational tone suited to personable messaging.
The design appears intended to provide a clean, readable sans foundation with added personality through rounded forms and subtle irregularities. It aims for an everyday, human tone that remains legible across display and text-like settings.
Round letters like O/C/G stay clean and consistent, while diagonals (A/V/W/X/Y) show gentle, hand-like asymmetry. The Q’s tail and the single-storey lowercase forms reinforce the casual, contemporary feel in running text.