Sans Superellipse Afgiw 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, branding, clean, modern, neutral, tech, friendly, clarity, modernity, system design, approachability, versatility, monolinear, geometric, rounded corners, open apertures, large counters.
This is a monolinear sans with geometric construction and subtly squared, superellipse-like curves. Round letters are drawn with rounded-rectangle logic rather than perfect circles, creating crisp shoulders and corners with softened transitions. Strokes are even and consistent, terminals are clean and mostly horizontal/vertical, and spacing feels orderly with a calm rhythm. Lowercase forms show generous counters and fairly open apertures, supporting clarity in text, while capitals stay simple and well balanced for display lines.
It works well for interface text, dashboards, and product copy where consistent stroke weight and open internal space help maintain legibility. The clean, squared-round geometry also suits contemporary branding and packaging, and it can scale up effectively for headings, signage, and simple wayfinding systems.
The overall tone is contemporary and pragmatic, with a friendly smoothness from the rounded geometry. It reads as streamlined and efficient rather than expressive, lending a quietly technical, product-oriented feel without becoming cold or rigid.
The design appears intended to deliver a modern, neutral sans built around rounded-rectangle forms—prioritizing clarity, consistency, and a polished, system-like presence. Its restrained detailing suggests a goal of fitting seamlessly into digital and corporate environments while remaining approachable.
The numerals share the same rounded-rect geometry, with straightforward, highly legible shapes suited to UI and informational settings. The lowercase includes a single-storey "g" and compact, tidy joins, reinforcing a modern, simplified character set appearance.