Sans Normal Sogog 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial design, magazine titles, brand identity, packaging, posters, editorial, modern, refined, calm, airy, modern elegance, display clarity, minimal branding, editorial tone, monoline feel, hairline joins, open counters, delicate, geometric-leaning.
A crisp, minimalist sans with slender strokes and clearly articulated thick–thin modulation. Curves are smooth and near-circular, with generous apertures and open counters that keep the texture bright and breathable. Terminals are clean and mostly unadorned, and joins stay sharp without becoming harsh, giving the design a precise, contemporary rhythm. Figures and letters share a consistent, pared-back geometry, producing an even, uncluttered color in text.
It performs well in editorial layouts, magazine headings, and brand systems where a light, polished voice is needed. The open forms and clean geometry also suit packaging and poster work, especially when paired with ample whitespace and larger sizes.
The overall tone is refined and modern, with an editorial cleanliness that feels measured rather than expressive. Its thin, high-contrast structure reads as elegant and intentional, projecting a quiet premium quality suited to restrained, design-forward settings.
The design appears intended to deliver a contemporary, elegant sans for display-led typography, combining geometric clarity with subtle contrast to add sophistication without ornament.
Round letters like O and Q appear carefully balanced, while diagonals (V/W/Y) keep a taut, linear tension that reinforces the font’s sleek character. The numerals are similarly spare and modern, supporting a consistent voice across alphanumerics.