Sans Normal Ombok 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Abtera' by Come Type, 'Resist Sans' by Groteskly Yours, and 'Urania' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, punchy, display impact, friendly modernity, brand voice, clarity, rounded, sturdy, clean, open, chunky.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes stay largely uniform, creating a solid, even color on the line, while counters are roomy enough to keep forms open at display sizes. Terminals are clean and mostly straight-cut, and the overall construction favors simple geometric shapes with softened corners. The lowercase shows single-storey forms (notably a and g) and a compact, sturdy rhythm; the numerals are full-bodied with clear, wide shapes and strong silhouettes.
Best suited for headlines and short-to-medium display copy where weight and width can do the work—posters, marketing, branding, packaging, and bold UI moments like section headers or hero statements. It can also function in signage where a sturdy, friendly sans is desired and space is available.
The tone is friendly and contemporary, with a confident, poster-like presence. Its rounded geometry and generous width feel approachable rather than technical, giving text a warm, inclusive voice while still reading as clean and modern.
Likely designed to deliver high-impact, approachable typography with simple geometric construction and a soft-edged, modern feel. The emphasis appears to be on strong silhouettes, even typographic color, and clear readability in prominent display settings.
The sample text shows strong paragraph texture and high impact at large sizes; the weight and width create a dense, emphatic look. Round letters (O, C, G, Q) read as smooth and stable, and diagonal forms (V, W, X, Y) remain robust without appearing sharp or brittle.