Sans Normal Mured 11 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; 'Binate' by Monotype; 'Akwe Pro' by ROHH; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, confident, retro, display impact, approachability, brand voice, clarity, soft corners, blunt terminals, open counters, compact spacing, high impact.
A heavy, rounded sans with broad proportions and strongly filled-in shapes. Strokes are consistently thick, with soft, slightly squared curves and blunt terminals that keep the letterforms sturdy and graphic. The lowercase shows a large x-height and compact joins, with simple, single-storey forms and round dots on i/j. Counters remain fairly open for the weight, and the numerals are bold, straightforward, and visually stable for display use.
Best suited for large sizes where its weight and broad shapes can carry a layout—headlines, posters, branding marks, packaging, and short callouts. It can also work for signage and UI hero text when a friendly, attention-grabbing voice is needed, but it will feel dense in long paragraphs.
The overall tone is upbeat and approachable, with a punchy, high-impact presence. Its rounded geometry and dense color give it a fun, poster-like confidence that can feel slightly retro while staying clean and contemporary.
Likely designed as a bold display sans that prioritizes immediate legibility and strong visual presence, pairing rounded construction with sturdy, simplified forms for an approachable, modern-commercial feel.
Round letters like O/C and the bowls in b/p/d read as broad and smooth, while diagonals in K/V/W/X stay crisp and geometric. The Q’s short tail and the sturdy, blocky E/F/L contribute to a pragmatic, no-nonsense texture that balances the softer curves.