Sans Superellipse Etmir 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Karepe FX' by Differentialtype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, urgent, sporty, retro, impact, speed, space saving, modernize, condensed, slanted, rounded, square-rounded, punchy.
A condensed, heavily weighted sans with a pronounced forward slant and tightly packed proportions. Curves are built from rounded-rectangle geometry, giving bowls and counters a squared-off, superelliptical feel rather than purely circular forms. Strokes stay broadly uniform with minimal modulation, while terminals are blunt and rounded, producing a sturdy, compact silhouette. The overall rhythm is tall and efficient, with narrow apertures and compact internal spaces that keep the texture dense in lines of text.
Best suited for headlines, posters, and display copy where compact width and strong impact are desirable. It works well for sports branding, event graphics, packaging, and signage that needs an energetic, forward-leaning voice. For longer passages, larger sizes and generous spacing help preserve clarity.
The tone is energetic and assertive, with a sporty, high-impact presence that reads fast and loud. Its compressed width and italic stance create a sense of motion and urgency, while the rounded-square forms add an industrial, engineered flavor. Overall it feels suited to performance-oriented or action-forward messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a forward slant with rounded-square construction for a modern, performance-driven look. Its consistent stroke weight and blunt terminals emphasize solidity and immediacy, prioritizing bold presence over delicate detail.
In text, the dense letterfit and narrow apertures create a strong black bar effect, especially at larger sizes. Numerals and capitals share the same condensed, forward-driving cadence, helping headlines and short bursts maintain a consistent, muscular texture.