Sans Normal Logey 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Metronic Pro' by Mostardesign, 'LFT Etica' by TypeTogether, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, modern, impact, speed, modernity, headline clarity, brand presence, oblique, geometric, rounded, compact, high-impact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast curves. The letterforms are compact with broad counters and blunt, softly cut terminals that keep strokes feeling solid and continuous. Curves (C, G, O, S) read as near-circular/elliptical shapes, while diagonals (A, K, V, W, X) are wide and sturdy, producing a forward-leaning, emphatic rhythm. The lowercase maintains clear differentiation and stable proportions, and the figures are large, simplified, and built to hold their shape at display sizes.
Well suited to bold headlines, posters, and brand marks that need immediate impact. The strong oblique stance also fits sports and performance-oriented graphics, as well as packaging and promotional typography where short phrases must read quickly at a distance.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests speed and momentum. Its dense color and rounded geometry give it a contemporary, sporty personality that feels confident rather than delicate.
The design appears intended to deliver maximum visual punch with clean, rounded geometry and a consistent forward slant. It prioritizes a compact, high-energy silhouette that remains readable in large, high-contrast applications such as signage, marketing, and identity work.
Spacing and rhythm appear tuned for large-scale impact: wide strokes and generous interior spaces help maintain legibility despite the slant. The punctuation and basic forms shown in the sample text keep a consistent, robust presence that favors headlines over long reading.