Sans Normal Larew 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'DuGrotesk' by Dutype Foundry, 'Kanakira' by Jetsmax Studio, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, modernity, emphasis, rounded, geometric, compact, punchy, high-impact.
A heavy, slanted sans with a rounded, geometric skeleton and smooth, low-contrast strokes. Curves are full and clean, with broadly circular bowls (notably in O, C, and e) and confident, blunt terminals throughout. The italic angle is consistent and gives the design forward motion, while counters stay open enough to hold up at large sizes. Overall proportions feel compact and sturdy, with simplified joins and a clear, uniform rhythm across letters and numerals.
Best suited to headlines, short statements, and branding where a strong, forward-leaning presence is desirable. It works well for sports and fitness identities, promotional graphics, and packaging that benefits from bold, rounded shapes. In longer text, it will be most effective at larger sizes where its weight and slant remain comfortable to read.
The font conveys speed and confidence with a contemporary, athletic tone. Its rounded geometry keeps the voice approachable rather than aggressive, while the strong weight and consistent slant add urgency and emphasis. The overall impression is bold, energetic, and built for attention.
The design appears intended as a high-impact italic sans that combines geometric roundness with a strong, compact build. Its consistent slant and simplified forms suggest a focus on clarity at display sizes and a modern, energetic personality for commercial and promotional typography.
The numerals match the letterforms in weight and curvature, reading as sturdy and display-oriented. Round letters show smooth, even curvature, and straight strokes stay simple and uncluttered, reinforcing a clean, modern texture in paragraphs and headlines.