Sans Normal Ombab 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novelo' by AcidType, 'FF Infra' by FontFont, 'CF Mod Grotesk' by Fonts.GR, and 'Live Grotesk' and 'Nustar' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, utilitarian, clarity, impact, modernity, versatility, geometric, rounded, crisp, compact, even.
A heavy, geometric sans with broad, open counters and a compact footprint. Curves are close to circular (notably in O/C/G), with smooth joins and minimal stroke modulation. Terminals are predominantly square-cut, and the overall rhythm is even and steady, with clear, straightforward letterforms and generous interior space for the weight. Numerals are similarly robust and simple, designed for strong presence at display sizes.
This style performs best in headlines, posters, and prominent UI or signage where strong contrast against the background and quick recognition are needed. It can also suit branding and packaging that benefits from a contemporary, no-nonsense sans with a friendly geometric edge.
The tone is modern and confident, leaning practical rather than expressive. Its rounded geometry keeps it approachable, while the dense color and clean construction give it a matter-of-fact, contemporary voice suited to clear messaging.
The design appears intended to provide a clear, contemporary sans with maximum visual impact and straightforward readability. Its geometric construction and solid weight suggest a focus on decisive display typography that remains clean and approachable.
The uppercase reads particularly solid and stable, while the lowercase maintains simple, single-storey forms that reinforce the geometric feel. Spacing in the sample text appears consistent and sturdy, emphasizing impact and legibility over delicacy.