Sans Superellipse Luhu 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Febrotesk 4F' by 4th february, 'Flexo Soft' by Durotype, 'Camore' by Maulana Creative, 'Fishmonger' by Suitcase Type Foundry, and 'Great Escape' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, techy, chunky, approachability, high impact, brand voice, display clarity, tech feel, rounded, soft, blocky, bubbly, compact.
A heavy, rounded sans with a superellipse construction: squared-off curves, generously radiused corners, and mostly monoline strokes. Counters tend to be rectangular/rounded-rect, and terminals are blunt and softened, creating a sturdy, cushiony silhouette. Proportions feel compact with short extenders and a steady rhythm; curved letters like C, G, and S read as rounded rectangles rather than circles. The numerals match the same softened-rect geometry, with wide, stable forms and simple, highly legible shapes.
Best suited for display work—headlines, posters, logos/wordmarks, packaging, and bold interface or signage moments where a friendly, robust presence is needed. It can also work for short bursts of text (labels, buttons, callouts) where high impact and clarity are prioritized over a lighter reading texture.
The overall tone is approachable and upbeat, mixing a toy-like softness with a subtle techno/arcade flavor from its rounded-rectangle geometry. It feels confident and solid rather than delicate, giving text a friendly, contemporary “device UI” personality with a hint of retro signage.
The design appears intended to deliver a modern rounded-rectangle aesthetic that stays highly legible while projecting warmth and playfulness. Its consistent superellipse logic and thick, softened strokes suggest a focus on bold branding and attention-grabbing display typography with a contemporary tech-friendly edge.
The font’s distinctive identity comes from consistent corner radiusing and squarish bowls, which keeps lines of text visually uniform and punchy. In longer samples, the dense, chunky forms create strong texture and clear word shapes, especially at larger sizes where the softened corners and counter shapes are most apparent.