Sans Normal Niliy 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'AG Book W1G' and 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, utilitarian, impact, clarity, simplicity, versatility, contemporary, geometric, rounded, compact apertures, high legibility, sturdy.
A sturdy sans with broad, even strokes and rounded geometry throughout. Curves are smooth and near-circular in letters like C, O, and G, while straight-sided forms (E, F, H, N) keep a clean, engineered structure. Counters are relatively tight and apertures are somewhat closed, giving the face a dense, solid color at text sizes. The lowercase shows a single-storey a and g, a short-shouldered r, and a straightforward t with a compact crossbar; numerals are heavy and open, with a simple, workmanlike construction.
Well-suited to attention-driving display settings such as headlines, posters, and brand wordmarks where a strong, stable voice is needed. It can also work for short UI labels and signage where clarity at a glance is important and a compact, bold texture is desirable.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded forms soften the heaviness, keeping it friendly rather than aggressive, while the dense rhythm reads as practical and dependable.
The design appears intended to deliver a clear, contemporary sans with geometric simplicity and a strong presence, prioritizing solid shapes and consistent rhythm for impactful, readable typography.
Spacing appears generous enough for headlines, but the heavy set and compact counters create strong typographic color in paragraphs. Round punctuation and dots feel sturdy and consistent with the rest of the design.