Sans Normal Atbuh 2 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: kids branding, packaging, posters, headlines, greeting cards, playful, handmade, casual, quirky, friendly, human touch, casual display, approachability, playful tone, rounded, bouncy, informal, whimsical, lively.
A monoline sans with softly rounded forms and an intentionally uneven, hand-drawn rhythm. Strokes keep a fairly consistent thickness, but terminals and joins show subtle wobble and organic curvature that prevents the shapes from feeling geometric. Proportions are narrow overall, with tall ascenders/descenders and a comparatively small x-height; bowls and counters are open and simple, while curves often lean toward oval shapes. Spacing feels airy and slightly irregular, contributing to a lively texture in continuous text.
Works well for short display settings where personality matters—posters, invitations, greeting cards, playful branding, packaging, and social media graphics. It can also suit short blurbs or captions when a casual, hand-made feel is desired, though its animated rhythm is most effective at larger sizes.
The font reads as playful and approachable, with a casual, homemade personality. Its gentle irregularities suggest human touch and a lighthearted tone rather than strict precision, making the overall voice feel friendly and a bit quirky.
Likely designed to deliver a friendly, hand-rendered sans look while remaining simple and readable. The goal appears to be an informal display face with consistent stroke weight and rounded construction, adding charm through subtle irregularity rather than decorative flourishes.
The uppercase has a clean, simplified construction with rounded shoulders and soft corners, while the lowercase shows more characterful, handwritten-like movement (notably in letters with descenders and in the rhythm of repeated stems). Numerals follow the same monoline logic with rounded turns and uncomplicated silhouettes, staying consistent with the informal text color.