Sans Normal Atlip 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, playful, informal, approachable, approachability, human touch, playfulness, casual readability, rounded, soft, quirky, hand-drawn, bouncy.
A rounded, monoline sans with softly swollen curves and subtly uneven stroke terminals that give it a hand-made feel. Capitals are clean and open with simple geometry, while lowercase forms lean toward single-storey constructions and generous apertures that keep words readable. Curves are prominently circular (notably in O/Q and the numerals), and joins are smooth with a slightly elastic, bouncy rhythm across lines of text.
Well-suited to brand identities, packaging, posters, and short-to-medium headlines where an approachable, playful voice is desired. It can also work for children’s or lifestyle-oriented materials, and for UI accents or captions when a softer, more human tone is preferred over strict neutrality.
The overall tone is friendly and relaxed, with a lightly quirky, human touch. It feels conversational rather than formal, suggesting warmth and approachability while staying clear enough for everyday reading.
The design appears intended to deliver a clean, readable sans impression while introducing gentle, hand-drawn warmth through rounded shapes and slightly imperfect terminals. It aims for an informal, personable texture that remains controlled enough for practical display use.
Several letters show small, naturalistic irregularities in stroke endings and curvature that create personality without becoming distressed. Numerals follow the same rounded logic, with clear counters and a consistent, simple structure that matches the letterforms.