Script Asrif 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, social media, friendly, playful, handcrafted, lively, romantic, handwritten feel, expressive display, signature style, cheerful tone, brushy, looped, connected, bouncy, rounded.
A brush-inspired script with a pronounced slant and clear thick–thin stroke modulation. Letterforms are compact and upright in their internal counters, with rounded terminals and occasional tapered entry/exit strokes that mimic pressure changes from a marker or brush pen. The rhythm is energetic and slightly bouncy, with variable widths and irregular, human-like curves that keep repeated shapes from feeling mechanical. Capitals are simplified but expressive, while lowercase forms lean heavily on smooth joins, looped ascenders/descenders, and soft, swollen bowls.
Works well for short-to-medium display text such as logos, boutique branding, product packaging, greeting cards, invitations, and social graphics. It is particularly effective when you want a handwritten feel with enough weight to hold up over backgrounds or in bold compositions.
The overall tone feels warm, personable, and upbeat—more like an informal signature or crafted lettering than a formal calligraphic hand. Its bold presence and lively movement give it a confident, celebratory character that suits cheerful and approachable messaging.
The design appears intended to emulate quick, confident brush lettering with a polished, consistent system for both uppercase and lowercase. It prioritizes expressive movement and connected flow over strict regularity, aiming for an authentic hand-drawn voice suitable for modern, friendly display typography.
Spacing appears naturally tight, with many glyphs designed to connect cleanly in running text. Numerals follow the same brush logic, with curvy shapes and prominent contrast, reading best at display sizes where the stroke modulation and loops can stay clear.