Slab Contrasted Vuva 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'DT Augustina Slab' by Deveze Type and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, vintage, editorial, athletic, industrial, impact, heritage, headline clarity, ruggedness, branding, bracketed, blocky, ink-trap feel, soft corners, sturdy.
A heavy, slab-serif design with broad proportions and strongly bracketed serifs that read as carved, blocky terminals. Strokes show noticeable thick–thin modulation without becoming delicate, and the joins and inner corners often pinch slightly, creating an ink-trap-like bite that adds texture at display sizes. Counters are compact and shapes are tightly built, giving letters a dense, poster-ready silhouette. The lowercase is robust and chunky, with rounded bowls and a solid rhythm that holds together in long words and large settings.
Best suited to high-impact applications such as headlines, posters, title treatments, and branding where a strong slab voice is needed. It can also work well for packaging and labels that want a vintage or industrial feel, and for signage that benefits from stout letterforms. In paragraph settings it will appear dense and emphatic, making it most effective for short bursts of text rather than long reading.
The tone is bold and commanding with a nostalgic print sensibility—evoking old posters, headlines, and sturdy utilitarian signage. Its weight and slab presence feel confident and no-nonsense, while the subtle corner shaping adds a slightly warm, crafted character rather than a purely geometric one.
The design appears intended to deliver maximum presence with a classic slab-serif structure, balancing sturdy shapes with enough modulation and corner detailing to feel printed and tactile. It aims for immediate legibility at large sizes and a recognizable, heritage-leaning headline identity.
The numeral set is particularly expressive, with curvy, heavy forms that match the type’s headline personality. Overall spacing and massing favor impact over airiness, producing a compact texture that stays coherent across mixed-case text.