Sans Normal Ulmob 7 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: ui labels, editorial text, brand systems, signage, packaging, modern, clean, technical, restrained, friendly, neutral utility, clarity, contemporary branding, systematic consistency, open counters, rounded terminals, humanist touch, geometric influence, even rhythm.
This typeface presents a clean, low-contrast sans with smooth, circular curves and gently tapered joins. Strokes are generally consistent, with rounded terminals and broad, open counters that keep forms clear at text sizes. Proportions lean slightly condensed in the lowercase, with a compact x-height and relatively tall ascenders/descenders, producing a vertical, orderly texture. The overall rhythm is even and measured, mixing geometric roundness (notably in O/C and numerals) with subtle humanist shaping in diagonals and bowls.
It suits interface labels, wayfinding, and brand systems that need a neutral, contemporary sans with clear counters and steady spacing. The compact lowercase and tidy uppercase also work well for short editorial passages, captions, and packaging copy where a clean, controlled texture is desirable.
The tone is modern and restrained, with a calm, functional voice rather than expressive flair. Rounded finishing and generous interior space add a mild friendliness, while the disciplined proportions and smooth curves keep it feeling technical and contemporary.
The design appears intended as a versatile everyday sans that balances geometric clarity with subtle warmth. It prioritizes consistent rhythm, open shapes, and straightforward letter construction to stay legible and unobtrusive across a range of layout contexts.
Uppercase forms feel crisp and architectural, while the lowercase shows slightly softer drawing, helping paragraphs read comfortably. Numerals follow the same rounded construction and maintain consistent color alongside letters, supporting coherent typographic systems.