Sans Normal Ullur 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book covers, headlines, branding, invitations, classic, literary, refined, quiet, formal, elegant display, editorial tone, calligraphic nuance, refined branding, calligraphic, flared, high-waisted, crisp, sculpted.
This typeface presents as a sculpted, near-monoline design with subtle stroke modulation and distinctly tapered terminals. Forms are built on clean, open curves with frequent flaring at stroke ends, giving many letters a chiseled, pen-cut feel rather than purely geometric construction. Counters are generous and round, while joins and diagonals stay sharp and controlled; the overall rhythm is even, with slightly lively contours in characters like S, a, and g. Uppercase proportions feel classical and steady, and the lowercase keeps a clear, readable structure with a compact, tidy footprint.
It works well for editorial headlines, pull quotes, book and magazine titling, and brand wordmarks that need a refined but not overly decorative serif-less look. The crisp terminals and open counters also make it suitable for short to medium text blocks where a literary, formal tone is desired.
The overall tone is restrained and cultured, evoking bookish elegance and a lightly calligraphic sophistication. It feels traditional without looking ornate, lending a composed, editorial voice that stays crisp and contemporary in black-and-white settings.
The design appears intended to bridge clean, modern construction with subtle calligraphic finishing, offering a polished voice that feels classic and composed. Its flared terminals and controlled modulation suggest an aim for elegance and character while maintaining straightforward readability.
Several glyphs show pronounced tapering and flared ends (notably on diagonals and curved strokes), creating a distinctive sparkle in text. The numerals follow the same carved, slightly calligraphic logic, with clear shapes and confident curves that suit display and short text equally well.