Serif Contrasted Upha 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, fashion, classic, dramatic, elegance, editorial impact, premium branding, classic revival, didone-like, hairline, vertical stress, sharp serifs, crisp.
A high-contrast serif with pronounced vertical stress and extremely thin hairlines set against robust vertical stems. Serifs are sharp and refined with minimal bracketing, and the joins stay clean and controlled, giving the letterforms a crisp, cut-paper feel. Uppercase proportions read stately and slightly condensed in impression, while lowercase shows compact, tidy counters and a moderate x-height. Curves (C, G, O, Q, a, e) are smooth and taut, and diagonals (V, W, X, y) taper decisively into fine terminals, creating a strong thick–thin rhythm across text and display sizes.
Best suited to display typography where contrast and fine detailing can be appreciated—magazine headlines, fashion and lifestyle layouts, premium brand identities, and elegant poster work. It can also perform in short-form editorial text or pull quotes when set with comfortable size and spacing to preserve the delicate hairlines.
The overall tone is polished and authoritative, with a distinctly editorial glamour. The strong contrast and needle-like details bring a sense of ceremony and sophistication, leaning toward fashion, culture, and premium branding aesthetics.
The design appears intended to deliver a contemporary, high-fashion take on classic high-contrast serif conventions, prioritizing elegance, impact, and a refined page color. Its controlled geometry and sharp finishing suggest an emphasis on crisp reproduction and headline presence over rugged, utilitarian text settings.
The ampersand and figures follow the same dramatic thick–thin logic, with elegant bowls and slender connecting strokes. In the sample text, the tight hairlines and sharp terminals create sparkling texture, especially in large settings, while the bold verticals maintain a steady, formal cadence.