Print Vilat 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, greeting cards, editorial, quotes, friendly, whimsical, casual, bookish, warm, human touch, approachability, readability, storybook tone, casual branding, soft serif, hand-drawn, rounded, lively, irregular.
A softly serifed, hand-drawn roman with gently tapered strokes and small, rounded terminals. Letterforms show subtle irregularities in curve tension, stroke joins, and character widths, creating a lively rhythm while remaining clearly structured. Serifs are light and unobtrusive, with occasional slight flares and a calligraphic feel in diagonals and curves. Counters are open and generously shaped, and spacing appears moderately loose with a natural, slightly uneven texture in text.
Well-suited for short to medium text where a human touch is desirable—children’s or illustrated publishing, casual editorial pull-quotes, product packaging, and greeting-card or invitation copy. It can also work for headings and brand accents that want warmth and approachability without a formal, high-contrast look.
The overall tone feels personable and inviting, like neat handwriting translated into a readable print style. Its mild quirks and soft serif details add charm without becoming overly decorative, giving it a relaxed, storybook-like character.
The design appears intended to bridge handwritten friendliness and classic serif readability, delivering an informal print voice that stays legible in paragraph settings. Its controlled construction and consistent proportions suggest a focus on everyday usability with just enough hand-drawn character to feel distinctive.
Uppercase forms read cleanly with simple, traditional construction, while lowercase shows more personality in curves and entry/exit strokes (notably in shapes like a, g, y, and s). Numerals are similarly hand-influenced, with varied widths and gentle curvature that keeps them consistent with the alphabet.