Sans Normal Ogro 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Portheras' by Identity Letters, 'Gardner Sans' by Lewis McGuffie Type, and 'Greenwich' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, utilitarian, neutral, clarity, impact, versatility, modernity, geometric, clean, compact, sturdy, high impact.
A heavy, clean sans with broad proportions and a largely geometric construction. Strokes are uniform and low-contrast, with smooth, rounded curves balanced by crisp terminals and occasional angled joins (notably in V/W/Y and the diagonals of K/X). Counters are generous in round letters like O/C/Q, while verticals and bowls remain sturdy and evenly weighted, creating a stable texture in paragraphs. The lowercase shows a single-storey a and g, a short-shouldered r, and a square-ish t with a compact crossbar, all contributing to a straightforward, contemporary rhythm.
Well-suited to headlines, posters, and bold brand statements where impact and clarity are needed. The even stroke weight and open forms also make it a solid choice for signage and short UI labels, especially when set large or in high-contrast layouts.
The overall tone is direct and assertive while staying approachable thanks to the rounded geometry and open counters. It reads as modern and no-nonsense, with a friendly neutrality that suits everyday communication rather than overt stylization.
The design appears intended as a strong, contemporary workhorse sans: built for immediate legibility, consistent rhythm, and high visual presence without decorative distractions.
Spacing appears comfortable for a bold style, helping the face stay legible at large sizes and in dense lines of text. Numerals are similarly robust and clear, with simple, modern forms that match the letter shapes.