Sans Normal Okkub 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, confident, clean, friendly, direct, clarity, versatility, modern branding, impact, geometric, rounded, monolinear, open apertures, high legibility.
A sturdy sans with broad proportions and even, low-contrast strokes. Curves are built from clean circular and elliptical forms with smooth joins, while terminals are predominantly flat and square-cut, giving the shapes a crisp, engineered finish. Counters are generous and apertures stay open, supporting clear letter differentiation at display and text sizes. The lowercase shows a single-storey a and g with compact, rounded bowls, and the overall spacing reads steady and uncluttered.
This font works especially well for branding and headline typography where a strong, clear silhouette is needed. Its open shapes and steady rhythm also make it suitable for UI labels, navigation, and short-to-medium text in digital products, as well as signage and wayfinding where quick recognition matters.
The tone is contemporary and self-assured, combining a friendly roundness with a straightforward, no-nonsense presence. It feels approachable rather than technical, yet still polished and professional—well suited to modern brand voices that want clarity and impact without harshness.
The design appears intended as a versatile geometric sans that prioritizes clarity and contemporary presence. It aims to deliver a strong, dependable voice with friendly curves and straightforward detailing for broad, modern communication needs.
The figures are simple and highly readable, matching the letterforms’ broad stance and consistent stroke behavior. Diagonals (as in V, W, X, Y) are clean and stable, and the punctuation in the sample text sits comfortably within the same robust visual rhythm.