Sans Normal Dilut 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, branding, social, friendly, hand-drawn, casual, playful, warm, approachability, warmth, informality, personality, rounded, open, airy, quirky, informal.
A soft, rounded sans with an intentionally hand-drawn feel. Strokes keep an even weight and end in slightly tapered, brushlike terminals, giving letters a lively, organic edge rather than a rigid geometric finish. Curves are generous and open, counters stay roomy, and the overall rhythm is slightly irregular in a controlled way, which adds character while keeping text legible. The numerals follow the same simple, rounded construction with clear shapes and modest, natural variation from glyph to glyph.
Well-suited to children’s materials, casual branding, packaging, and posters where a human, friendly tone helps. It also works for short-to-medium passages in social graphics, invitations, and editorial sidebars when a relaxed, approachable texture is desired.
The tone is approachable and personable, with a lightly whimsical, everyday warmth. Its gentle wobble and tapered endings read as human and unpretentious, suggesting friendliness rather than technical precision.
Likely designed to capture a clean sans foundation while introducing subtle hand-rendered irregularities for warmth and personality. The goal appears to be easy readability paired with a casual, friendly voice that feels crafted rather than mechanical.
Capitals feel clean and airy, while lowercase forms lean more handwritten, creating a conversational texture in paragraphs. Round letters (like O/C/G) are smooth and open, and diagonals (like V/W/X) keep a slightly elastic, drawn-by-hand tension that reinforces the informal voice.