Sans Normal Bumit 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Esenka' and 'Pro Sotan' by Differentialtype, 'Plasto' by Eko Bimantara, 'FS Industrie' by Fontsmith, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, utilitarian, direct, retro, sturdy, impact, space saving, clarity, ruggedness, compact, blocky, closed apertures, tight spacing, heavy terminals.
A compact, heavy sans with sturdy, uniform strokes and a slightly condensed footprint. Curves are broad and smooth, while many joins and terminals finish with squarish, flattened cuts that give the forms a blocky, engineered feel. Counters tend to be tight and apertures are relatively closed, producing dense word shapes and a strong, continuous texture in text. The rhythm is consistent and upright, with simple, workmanlike construction that favors solidity over delicacy.
Well-suited to headlines, posters, and short statements where a dense, emphatic texture is desirable. It can also work for branding, packaging, and signage that benefit from a sturdy, compact sans presence, particularly when set with comfortable line spacing.
The overall tone is practical and no-nonsense, with a faint retro signage flavor. It reads as robust and confident, leaning more toward functional display than airy minimalism.
The design appears intended to provide a strong, space-efficient sans for display use, combining rounded foundations with squared finishing details to create a tough, utilitarian voice that holds up well at large sizes.
At larger sizes the squared terminals and compact counters become a defining character feature, helping headlines look firm and anchored. In paragraphs the dense color and tighter openings can make text feel weighty, especially in longer lines, reinforcing a strong typographic presence.