Serif Other Wide 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Muller' and 'Muller Next' by Fontfabric, 'Taberna' by Latinotype, 'Fact' by ParaType, 'Elysio' by Type Dynamic, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, retro, display, assertive, traditional, clubby, impact, nostalgia, branding, readability, bracketed, bulbous, ink-trap hints, softened, compact.
A very heavy serif with compact proportions and a rounded, slightly swollen silhouette. Serifs are short and strongly bracketed, giving corners a softened, carved feel rather than sharp slab endings. Counters are relatively small for the weight, with smooth, continuous curves in round letters and sturdy, blocky joins in straight-sided forms. The lowercase shows stout verticals and broad shoulders, while figures are robust and simplified for high-impact legibility at large sizes.
Best suited to headlines, posters, and short punchy copy where its heavy color and bracketed serifs can read as a deliberate stylistic choice. It can work well for branding and packaging that want a vintage-leaning, authoritative serif presence, and for signage where bold letterforms are needed at a distance.
The overall tone is bold and old-fashioned with a confident, poster-like presence. Its softened bracketing and chunky rhythm evoke vintage editorial and sign-painting cues, creating a familiar, slightly nostalgic voice that still reads as energetic and attention-grabbing.
The design appears intended as a high-impact serif for display settings, prioritizing strong typographic color and a classic, slightly ornamental structure. Its bracketing and rounded massing suggest a goal of pairing traditional serif cues with a friendly, poster-ready heft.
At text sizes the dense weight and tight internal spaces can cause counters to fill in, so spacing and size become important for clarity. The design’s strong vertical emphasis and rounded joins keep it from feeling overly rigid, helping maintain a friendly warmth despite the mass.