Sans Superellipse Ismo 3 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, assertive, sporty, mechanical, impact, ruggedness, display, blocky, squared, chamfered, stencil-like, compact.
A heavy, block-built sans with squared silhouettes softened by rounded corners and frequent chamfered cuts. Strokes are uniform and dense, producing a strong, poster-like color, while counters are generally compact and rectangular, sometimes pinched into narrow apertures. Many joins and terminals feature angled notches that create a slightly stencil-like, engineered rhythm across the set. Proportions are sturdy and tall, with lowercase forms staying close to the cap height and maintaining tight internal space for a rigid, modular feel.
Best suited to headlines and short statements where high impact is needed, such as posters, sports branding, labels, and bold packaging. It can work well for signage and display UI moments where a compact, engineered look is desirable, but it is less ideal for long-form text or small captions due to tight counters and dense color.
The overall tone is tough and utilitarian, with a retro-industrial flavor that reads as athletic and machine-made. Its angular cut-ins add a sense of motion and grit, giving words a bold, stamped presence rather than a soft, friendly voice.
The design appears intended to deliver maximum visual punch with a modular, industrial construction. By combining rounded-rectangle forms with chamfered interruptions, it aims for a rugged, retro-tech voice that remains clean and sans-driven while adding distinctive character for display settings.
The strong corner treatment and small counters can cause interior details (especially in letters like a/e/s and numerals) to close up at smaller sizes, while the font’s distinctive notches become clearer as sizes increase. Spacing and shapes feel deliberately compact and uniform, emphasizing impact over delicacy.