Sans Normal Vulik 13 is a bold, normal width, monoline, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, playful, modern, approachable, clean, approachability, clarity, modernity, simplicity, cohesion, rounded, soft terminals, geometric, high contrast-free, open apertures.
This typeface uses smooth, rounded geometry with even stroke weight and softened terminals throughout. Curves are generous and nearly circular in letters like O and Q, while straight strokes (H, I, E) keep a steady, monoline rhythm with subtly rounded corners. The lowercase shows compact proportions with a relatively low x-height feel and simple, single-storey constructions (a, g) that emphasize clarity and warmth. Counters are roomy, joins are clean, and overall spacing reads even, producing a steady texture in both all-caps and mixed-case settings.
Well-suited for brand identities that want a modern, approachable feel, as well as packaging and promotional headlines where rounded geometry can read as friendly and confident. It should also work well for UI labels and short blocks of copy where consistent stroke weight and open counters support quick recognition.
The overall tone is friendly and contemporary, leaning playful without becoming informal or quirky. Rounded forms and softened edges reduce severity, making the voice feel welcoming and easygoing while still remaining neat and functional.
The design appears intended to deliver a clean, contemporary sans voice softened by rounded geometry, balancing straightforward construction with an inviting personality. It prioritizes uniformity and smoothness to create a cohesive, easily readable look across letters and numerals.
Uppercase forms are sturdy and geometric, with clear differentiation in shapes like G, Q, and R. Numerals are similarly rounded and consistent in weight, matching the letters closely for cohesive UI and display use. The punctuation and sample text suggest good legibility at larger sizes where the rounded details and open counters are most apparent.