Sans Normal Rimar 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, friendly, modern, approachable, clean, confident, modernize, soften tone, maximize clarity, brand friendliness, rounded, soft corners, geometric, compact, high legibility.
A rounded, geometric sans with smooth curves, softened terminals, and a consistent, sturdy stroke presence. Counters are open and generously rounded, giving letters like O, C, and G a clean circular rhythm, while straight stems stay uniform and stable. The lowercase leans toward single-storey construction where applicable (notably the g), with simple, compact joins and minimal modulation. Figures are clear and contemporary, with rounded forms and straightforward silhouettes that keep the overall texture even in continuous text.
It performs well in branding and display roles where a clean, approachable voice is needed, such as logos, posters, and packaging. The even rhythm and open counters also suit UI labels, navigation, and short blocks of editorial text where clarity and a modern tone are priorities.
The tone is friendly and contemporary, with a soft, welcoming feel driven by rounded corners and ample curves. It reads confident and upbeat without becoming playful or gimmicky, making it suitable for brands that want warmth while staying modern and polished.
The font appears designed to deliver a contemporary geometric look with softened, human-friendly edges, prioritizing immediate legibility and a welcoming presence. Its simplified forms and consistent construction suggest an intention to be versatile across digital and print applications while maintaining a distinctive rounded character.
The design favors broad, smooth shapes over sharp detailing, helping it maintain clarity at larger sizes and in short-to-medium text blocks. Spacing appears balanced and not overly tight, supporting a steady, readable rhythm in paragraph-like settings.