Sans Normal Edlum 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ordina' by Schriftlabor and 'Cosima' and 'Cosima Core Edition' by TypeThis!Studio (names referenced only for comparison).
Keywords: ui labels, editorial, data display, presentations, branding, modern, clean, efficient, technical, neutral, clarity, versatility, modern emphasis, neutral tone, slanted, monoline, geometric, open apertures, rounded terminals.
A slanted, monoline sans with a geometric construction and smooth, round curves. Strokes stay even throughout with clean joins and rounded turns, creating a steady rhythm in both uppercase and lowercase. Capitals are straightforward and slightly wide-feeling in stance, while the lowercase shows compact, practical forms with open counters and simple, unembellished terminals. Numerals follow the same clean geometry, reading clearly with consistent stroke weight and uncomplicated shapes.
Works well for user interfaces, dashboards, and informational layouts where a clean italic voice is needed for emphasis. It also suits contemporary editorial typography and presentations, providing a tidy, readable texture in short to medium passages and clear numerals for tables, captions, and callouts.
The overall tone is modern and matter-of-fact, with a brisk, forward-leaning energy from the slant. It feels neutral and efficient rather than expressive, giving text a contemporary, slightly technical flavor without becoming harsh.
Likely intended as a versatile italic sans for everyday typography—delivering a modern, even-textured appearance that can emphasize content without introducing decorative complexity. The design prioritizes clarity, consistency, and a streamlined geometric feel across letters and numbers.
The italic angle is consistent across letters and figures, and the design avoids calligraphic modulation, keeping the texture even in paragraphs. Curved letters (like C, O, and S) maintain smooth, regular arcs, while diagonals (like V, W, X, and Y) are crisp and stable, supporting clear word shapes in running text.