Sans Normal Ridej 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Barmeno' by Berthold; 'FF Sari' by FontFont; 'Contemporary Sans', 'Marat Sans', and 'Niko' by Ludwig Type; 'Deca Sans' by ParaType; 'PF Das Grotesk Pro' by Parachute; and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, friendly, neutral, clean, practical, versatility, readability, approachability, contemporary feel, rounded, open, smooth, humanist, unpretentious.
A smooth, rounded sans with softly modeled curves and clean, unadorned terminals. Uppercase forms are broad and steady, with generous counters in letters like O, D, and P, and a balanced, slightly geometric construction overall. The lowercase keeps a straightforward structure with single-storey a and g, compact joins, and open apertures that support clarity. Numerals are simple and evenly drawn, matching the letterforms’ rounded rhythm and consistent stroke behavior.
Well-suited for interface copy, product and corporate branding, and general-purpose print/digital typography where an approachable sans is needed. It holds up in multi-line text thanks to open counters and steady proportions, and it also works for headings where a clean, rounded presence is desired.
The font reads as modern and approachable, with a calm, neutral tone that avoids either stark austerity or overt playfulness. Its rounded curves and open internal spaces give it a friendly, everyday voice suited to clear communication.
The design appears intended as a versatile, contemporary sans that balances geometric roundness with practical readability. It aims to provide a friendly but neutral tone for broad everyday use across screens and print.
Round letters (C, G, O, Q) emphasize smooth elliptical geometry, while diagonals (V, W, X, Y) stay sturdy without becoming sharp or aggressive. Punctuation and dots appear clean and prominent at text sizes, and overall spacing feels even and readable in paragraph settings.