Sans Normal Edmiv 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, posters, editorial, packaging, modern, friendly, clean, casual, approachable, approachability, readability, modernity, everyday use, oblique, humanist, soft terminals, open apertures, rounded geometry.
A smooth, oblique sans with gently rounded curves and softened stroke endings. Letterforms lean consistently to the right with a steady rhythm and low stroke modulation, giving the design an even, contemporary texture. Bowls and counters are generous and largely circular, with open apertures that keep forms like c, e, and s clear. The lowercase shows a single-storey a and g, a compact t with a short crossbar, and a straightforward r; uppercase shapes stay simple and geometric, with broad C/G/O and a clean, balanced S. Numerals are open and rounded, with a curved 2 and a looping 3 that match the overall softness.
Well-suited to interface copy and product text where a friendly, contemporary voice is needed, especially at small-to-medium sizes. The oblique stance also works well for emphasis in editorial layouts, posters, and brand systems that want motion without switching to a true cursive style.
The overall tone is modern and personable, combining a clean sans structure with a relaxed slant. Its rounded geometry reads friendly rather than corporate, making it feel informal but still orderly and legible.
The design appears intended as a versatile oblique sans that stays neutral enough for general typography while adding warmth through rounded forms and open counters. Its consistent slant and simplified lowercase suggest a focus on readability and an approachable, modern personality.
Spacing appears comfortable and even, contributing to good paragraph color in the sample text. The oblique angle is noticeable without becoming calligraphic, and the design avoids sharp joins, favoring smooth transitions at intersections and terminals.