Sans Rounded Efvy 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Engrez', 'Kohinoor Rounded Arabic', 'Kohinoor Rounded Bangla', 'Kohinoor Rounded Greek', 'Kohinoor Rounded Telugu', and 'Kohinoor Rounded Thai' by Indian Type Foundry; and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, soft, retro, soften tone, increase warmth, display impact, approachability, rounded, chunky, smooth, bubbly, informal.
A heavy, rounded sans with smooth, fully softened terminals and monolinear strokes. The letterforms are compact and blocky with generous curves, broad bowls, and minimal sharp corners, creating a cohesive, cushioned silhouette. Counters are moderately open and the spacing feels even, supporting clean word shapes at display sizes. Numerals follow the same rounded construction, with simple, robust forms and consistent stroke endings.
Best suited to headlines, short paragraphs, and prominent UI or print moments where a friendly tone is desired. It works well for branding, packaging, storefront or event signage, and youth-oriented or casual editorial callouts where softness and clarity are more important than formal neutrality.
The overall tone is warm and personable, with a playful, slightly retro friendliness that reads as non-threatening and casual. Its soft edges and chunky weight give it a cheerful, kid-friendly voice while still staying clear and legible for short messages.
The design appears intended to deliver a soft, approachable display voice by combining sturdy stroke weight with thoroughly rounded corners and terminals. It prioritizes friendliness and immediate readability, aiming for broad, informal appeal in branding and attention-grabbing text.
Uppercase forms lean toward simple geometric construction (notably round O/Q and straightforward E/F/T), while the lowercase maintains a single-storey feel in several shapes and a compact rhythm. The rounded joins and terminals reduce visual noise and keep the texture smooth, especially in dense lines of text.