Sans Normal Keduy 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Muller' by Fontfabric, 'Brix Sans' by HVD Fonts, 'Salda' by Hurufatfont, and 'PF Das Grotesk Pro' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, punchy, impact, speed, modernity, clarity, emphasis, oblique, rounded, geometric, compact, high-impact.
A heavy oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are clean and broadly circular, with generous counters in letters like O, D, and P, while joins and terminals stay blunt and simplified. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm and a compact, tightly spaced feel in text. Lowercase forms are straightforward and sturdy (single-storey a and g), with short, sturdy arms and minimal detail, prioritizing solidity and clarity at display sizes.
This style performs best where strong emphasis and quick recognition are needed: headlines, posters, and prominent UI or signage moments. It also suits branding and packaging that want a modern, athletic, forward-moving character, especially at medium to large sizes where the heavy strokes and oblique rhythm can shine.
The overall tone is assertive and energetic, with a sporty, headline-driven presence. The forward slant and dense weight make it feel fast, confident, and contemporary rather than delicate or formal.
The design appears intended to deliver a modern, high-impact oblique sans that reads quickly and feels dynamic. Its simplified geometry, rounded construction, and consistent slant suggest a focus on bold display communication over intricate typographic nuance.
Capitals are wide and stable with rounded bowls, while diagonals (A, V, W, X, Y) read sharply and emphatically against the otherwise smooth curves. Numerals appear sturdy and simplified, matching the same rounded, high-impact voice seen in the letters.