Sans Normal Kemiv 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Alamia' by Ani Dimitrova, 'Salda' by Hurufatfont, 'Metronic Pro' by Mostardesign, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, momentum, display emphasis, brand presence, approachable strength, oblique, rounded, soft corners, compact, punchy.
This typeface is a heavy, oblique sans with rounded, slightly softened joins and terminals that keep the texture smooth despite its weight. Letterforms are compact with sturdy verticals and broad curves; counters stay open and legible, and the overall rhythm reads as tightly set and forward-leaning. The uppercase has a stable, blocky presence with clean, simplified construction, while the lowercase shows similarly robust shapes and straightforward bowls and stems. Numerals follow the same wide-curve, solid-stroke logic, giving figures strong presence in display settings.
It performs best in short-form applications where a strong, energetic voice is needed: headlines, posters, hero text, and brand marks. The weight and slant make it especially suitable for sports, lifestyle, and promotional graphics, as well as packaging or signage where quick recognition matters.
The forward slant and dense, rounded forms convey momentum and assertiveness, with a friendly edge rather than a harsh industrial feel. It suggests speed, action, and contemporary branding, balancing impact with approachability.
The design appears intended to deliver a bold, fast-moving display tone with softened geometry for readability and approachability. Its consistent oblique stance and rounded construction aim for high impact while maintaining clean, modern simplicity.
Diagonal strokes and angled terminals create a consistent rightward motion across both uppercase and lowercase. The dot on i/j appears round and prominent, and the overall silhouette stays uniform and cohesive across letters and figures.