Sans Superellipse Hadam 13 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Bari Sans' by JCFonts, 'Neue Alter' by OzType., and 'Vinila' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, utilitarian, friendly, industrial, impact, clarity, contemporary, systematic, robustness, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and rounded-rectangle construction throughout. Curves are smooth and generously radiused, while straight strokes end in crisp, mostly flat terminals, creating a clean, engineered rhythm. Counters are relatively tight in letters like B, P, and R, and the overall texture is dense and even, aided by consistent stroke weight and minimal modulation. Numerals follow the same robust, simplified logic, with a squarish 0 and compact, legible forms across the set.
Best suited to headlines and display settings where strong weight and broad letterforms can deliver impact without sacrificing clarity. It also fits branding and packaging that want a contemporary, sturdy presence, and signage or interface callouts where a dense, geometric texture reads quickly.
The tone is direct and confident, balancing a contemporary, no-nonsense voice with approachable softness from the rounded corners. It reads as practical and modern rather than expressive or calligraphic, with an unmistakably solid, built-for-purpose feel.
The design appears intended to provide a strong, highly legible geometric sans that feels contemporary and systematized, using rounded-rectangle forms to soften an otherwise industrial, assertive skeleton. Its emphasis is on punchy readability and consistent, repeatable shapes for prominent text.
Round forms (O, C, G, Q) lean toward superelliptical shapes rather than true circles, reinforcing a technical, system-like character. Diagonals (A, V, W, X) are wide and stable, and the lowercase keeps a simple, workmanlike geometry that holds up well at large sizes.