Sans Superellipse Hogam 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'QB One' by BoxTube Labs, 'Tecna' by Corradine Fonts, and 'Faculty' by Device (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, sturdy, impact, approachability, modernity, clarity, rounded, soft corners, chunky, compact counters, high impact.
A heavy, rounded sans with broad proportions and a geometry built from soft rectangles and superellipse-like curves. Strokes are consistently thick with minimal modulation, and terminals are blunt with generously rounded corners, giving forms a molded, blocky feel. Counters are relatively tight, apertures are modest, and curves (C, G, S, O) read as squarish-round rather than purely circular. The lowercase is tall and sturdy, with simple, single-storey forms (notably a and g) and a compact, highly legible rhythm at display sizes.
Best suited to large-scale applications where impact and clarity are priorities, such as headlines, advertising, brand wordmarks, packaging, and wayfinding. It also works well for UI labels and short calls-to-action when a friendly but assertive tone is needed, though the dense color makes it less ideal for long-form body text.
The overall tone is confident and approachable, combining a utilitarian sturdiness with a friendly, slightly playful softness. Its rounded-rectangle construction feels contemporary and tech-adjacent, while the weight and density give it a punchy, emphatic voice.
The design appears intended to deliver maximum visual impact with a soft-edged, contemporary geometry—pairing a compact, confident silhouette with rounded details for approachability. It emphasizes bold presence, quick recognition, and a cohesive superellipse-based construction across letters and numbers.
Numerals and capitals maintain the same squared-round construction, producing a cohesive, poster-ready texture. In longer text blocks the dark color and tight internal space create strong emphasis and a loud typographic presence, favoring headlines over extended reading.