Distressed Segu 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, apparel, album covers, grunge, industrial, utility, rugged, casual, add texture, evoke wear, increase impact, create grit, chunky, sturdy, blunt, inked, worn.
A heavy, blocky sans with compact proportions, broad strokes, and mostly squared terminals softened by occasional rounding. The letterforms are built from simple geometric shapes—circular bowls, straight stems, and flat crossbars—while a consistent distressed texture introduces small chips, specks, and roughened edges that read like worn ink or weathered print. Counters stay fairly open for the weight, and the overall rhythm is solid and headline-forward, with subtle unevenness in edge detail rather than in baseline or slant.
Best suited to large sizes where the distressed detailing can be appreciated: posters, bold headlines, titles, packaging fronts, and merch graphics. It can also work for short brand marks or labels where a rugged, printed texture is desired, but the heavy texture may feel busy for long-form reading at small sizes.
The texture and blunt construction give a rugged, workmanlike tone that feels industrial and street-level rather than polished. It suggests stamped signage, screen-printed apparel, or aged posters—confident, loud, and a little gritty.
The design appears intended to deliver a strong, utilitarian sans foundation and then push it into a tactile, worn aesthetic. The goal seems to be quick recognizability and high impact, while communicating age, grit, and physical printing artifacts.
Distress appears both along outer contours and as scattered interior voids, creating a printed-on-paper feel. Uppercase forms are particularly stout and straightforward, while lowercase stays simple and legible with single-storey shapes where applicable. Numerals are heavy and clear, matching the same worn surface treatment for consistent display impact.