Distressed Segu 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Flaco' by Letter Edit, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, 'Nimbus Sans No. 5' by URW Type Foundry, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: posters, packaging, headlines, labels, merch, gritty, industrial, vintage, streetwise, rugged, worn print, industrial branding, retro texture, stamped look, grunge accent, stencil-like, ink-worn, blotchy, blocky, soft-cornered.
A heavy, blocky sans with compact proportions and slightly rounded outer corners. Counters are generally open and geometric, while edges and interiors show scattered wear—small chips, pitting, and broken ink areas that vary from glyph to glyph, creating a printed-and-weathered look. Strokes stay mostly straight and sturdy with minimal modulation, and the texture is applied consistently across caps, lowercase, and numerals without obscuring letterforms. Overall spacing reads solid and poster-friendly, with a utilitarian rhythm and clear silhouettes.
Best suited to display typography where texture is an asset: posters, album or event graphics, apparel and merch, packaging, labels, and branded stamps or badges. It can work for short bursts of text (pull quotes, subheads) when you want a rugged tone, but the wear pattern makes it less ideal for long-form reading at small sizes.
The distressed texture and sturdy construction evoke gritty, workwear energy—like ink rubbed off a stamped label or a screenprint that’s seen heavy use. It feels practical and tough, with a slightly retro, blue-collar tone that suggests warehouses, shipping, and street signage rather than polished editorial design.
The design appears intended to deliver a strong, utilitarian sans foundation with an overlay of worn ink, simulating aged printing and heavy handling. It aims to preserve clear letter recognition while adding atmosphere and materiality for theme-driven, graphic-forward applications.
The distressing concentrates in random specks and small voids within the black shapes, giving a believable worn-print effect rather than torn outlines. Lowercase forms are straightforward and legible; numerals are bold and sign-like, with the texture remaining visible at display sizes.